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THE ART OF ASSYLA

Assyla’s creations revive the region’s rich artistic heritage by folding it into a contemporary aesthetic. Understanding the complexity and correlation of Middle Eastern culture, Assyla artistically combines art from various countries and tribes in the Gulf, north Africa, south-east Asia and the Mediterranean, and skillfully combines the best of the Arab works while integrating seamlessly with Western logic.

In creation, embroideries and jewelry of yore are incorporated in the fabric to become jellabas, abayas, dresses, jackets, pillowcases, shawls, necklaces and handbags. Needle and crochet work is revisited to adorn unique, sumptuous garments.

The crafts men and women of Baalbek being the emissaries of those ancient techniques and crafts, expressing and preserving the roots and spirit of the culture and its heritage. Their passion for these crafts, and their talent of bringing such intricate patterns to life along with the designers’ vision and artistry is what makes the legacy of Assyla live on.

Assyla’s artistry is not only in the sewing of the patterns alone, but in every other detail: The choice of fabric, colors, and the story behind each piece.

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