Shopping Cart

No products in the cart.

Shopping Cart

No products in the cart.

NEW NOW
WARM WOOL PREMIUM COAT

©2023 Assyla. All rights reserved.

WHO WE ARE

Focus on simplicity with Assyla

The beginning

It was in the late 1980’s in the ancient city of the Sun, Baalbek; a city in the Bekaa Valley known for its
monumental Roman ruins, and its status as a crossroad for ancient civilizations that two artists, two
lovers of Popular Arts, lovers of the eastern heritage and the traditions of the Arab-Islamic World, the
late Najwa Al Rifaii Sinno with her background in plastic arts, and Al Hareth Haidar, a graduate from the
Beaux Arts in Paris, combined their gifts, and started to create.
They collected old clothes and fabrics, taking inspiration from the environment around them, and in
particular from the Bedouin community in and around the Beqaa Valley. Living in Baalbeck, people have
the facility to work with their hands, and when they saw the beauty of what the Bedouins can do with
colors, patchwork and patterns, Al Hareth and Najwa knew they could revive old traditions to start a
new line.
There and then, Assyla was born; and her birth was the reawakening of the diminishing artisans of the
east and of the eastern folkloric customs. And the rebirth of Haute Couture craftsmanship.
Assyla was born out of the spontaneity of the moment; her becoming was nourished and woven out of
the love of art, out of the love of creation, out of the love of beauty.

Assyla's Artistic Becoming

Assyla was born out of the spontaneity of the moment; her becoming was nourished and woven out of
the love of art, out of the love of creation, out of the love of beauty.

A Global Artistic Sensation

The artistry, precision and love shone through every detail and were appreciated by clients and artists
alike, and it didn’t take long before Assyla reached global attention, and the attention of elite social
circles and clients including many celebrities and royalty from the Middle East and the Arab world in
general.

Follow us
on Instagram

Follow us on